Services Marketing

Services Marketing Australian Telecommunications Company has continued to expand to address the demands of the market. It has remained a key player in the country’s economic growth, having generated close to $37 billion in 2008 and $98 billion revenue in 2009. The industry has over five hundred thousand employees across the country, working in various capacities (IBISWorld, 2011).Advertising We will write a custom assessment sample on Services Marketing specifically for you for only $16.05 $11/page Learn More It has arguably been considered as a stimulant for employment in almost every sector of Australian economy. It has local and international companies which contribute to this tremendous global recognition. Among these are Optus and Vodafone which are considered as key players in the market. This paper gives a critique of the performance of these companies based on their weaknesses and threats with reference to the entire telecommunications industry in Australia. Vod afone is a UK-owned company and the leading telecommunications company around the world operating in more than twenty five countries including Australia. Vodafone Australia is the third largest Telecommunications Company in Australia, behind the giants Telstra and Optus. The company runs a GSM mobile network which is approximated to cover 92% of Australian market (Vodafone, 2011). It also boasts of a Globalster satellite which enables it to cover the entire population. Even as the company continues to thrive in an ever-expanding economy and market, it has had its fair share of weaknesses and threats triggered by intertwined factors in the telecommunications market. Vodafone Australia has experienced one of the worst network problems in the Australian market. Towards the end of 2010, the company registered pitiable quality in its calls, data speed, SMS reliability and voicemail services. It was faced with a class action suit for demonstrating incompetence in serving Australian people . To maintain its business reputation, the company responded by blaming customers for using faulty software on their handsets and use of Smartphones (Vodafone, 2011). Although Vodafone CEO offered an apology, the interruption saw several customers terminate their contracts with the company to seek better services.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, expansion of the company has been achieved by direct regulation of its operations. Through mergers and acquisitions, the company has not realized organic growth. As a result, the company has a stable customer base at the expense of proper management of its subsidiaries (Vodafone, 2011). With its operational structure centered in UK, Vodafone Australia has failed to address needs of the market allowing effective competition from smaller companies. Moreover, Vodafone Australia continues to experience severa l threats as permitted by market trends and its ability to effectively serve Australians. Competition from major players and upcoming companies is seen as a major threat for the company. Telstra which is the leading player in the market, previously possessed by the government runs most of the copper network, offering landline, broadband and mobile services (Vodafone, 2011). Immense global penetration of internet companies further threatens Vodafone’s ability to penetrate the market in future. It is important to note that though saturated, the market still offers opportunities in terms of the aging population and changing needs for customers. Through strategic plans like simple phones and friendly pricing plans, the company stands a chance of favorably competing in market (IBISWorld, 2011). On the other hand, Optus is ranked second in Australian telecommunications market and is owned by Singapore Telecommunications Company. Headquartered in Sydney, Optus has retained SingTel s ervices and products like Boost Mobile, Virgin Mobile Australia, Uecomm and Alphawest (Optus, 2011). In serving its customers, the company runs its own network infrastructure together with the use of other companies’ services like Telstra Wholesale. It has two channels of service delivery where it directly serves customers in the market and as a wholesale agent for smaller companies.Advertising We will write a custom assessment sample on Services Marketing specifically for you for only $16.05 $11/page Learn More The company also provides internet services through dial-up and broadband services. It mainly serves the government, business owners and residents of Australia. Like other players in the Australian telecommunications market, the company has weaknesses and continues to experience threats from a wide range of areas. Being owned by Singapore Telecommunications Company which has concentrated its operation in Australia, Optus is exposed to high co mpetition from local players and other bigger players in the market. In addition, Optus is faced with management issues manifested through labor strikes experienced before (Optus, 2011). This affects its reputation in maintaining a competitive advantage and customer base. Lastly, service delivery has not been up to date with customers complaining of low network connection speed and Cable TV services. Even though the company is ranked second in Australian telecommunications industry, it faces stiff competition from Telstra and Vodafone among other key players and upcoming companies. It therefore suffices to mention competition as the company’s major threat. Nevertheless, Optus prides on a number of opportunities in the telecommunications industry. With ever-changing technology, the company has a chance to expand its service and product delivery in order to address the needs of its young customers. It also plans to increase its customer base through TV mobile services by the en d of 2012 by use of FetchTV (Optus, 2011). Additionally, the company seeks to access government license to offer provisional satellite services that will cover Australian Broadband Network. This will win new customers across the country including remote regions which are not well covered by its competitors. In general, a survey of Australian telecommunications market indicates various viewpoints with regard to the performance of companies like Vodafone and Optus. It is evident that the two companies have weaknesses which have continued to affect their performances. Nevertheless, there are countless opportunities to be utilized in maintaining competitive advantage.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References IBISWorld. (2011). Mobile Telecommunications Carriers in Australia: Market Research Report. IBISWorld. Web. Optus. (2011). Media Center. Optus. Web. Vodafone. (2011). Vodafone Company. Vodafone. Web.

Gender and Social Space Essay Example | Topics and Well Written Essays - 1500 words

Gender and Social Space - Essay Example In addition to this, the three motility factors are considered; ambiguous transcendence, inhibited intentionality and a discontinuous unity (Young, 1990), with respect to the feminine gender is also discussed. The effect is also seen in the major work that women and men undertake. Women inherently have or at least they think they have a weaker body. More often this is written down as the weaker sex. This idea sinks in their mind and is reflected when ever they do a job that is physically challenging. Let it be to lift a heavy object or to move something heavy. The tendency is to maintain this tendency of the women to maintain the weakness attitude in their body (Alphonso Lingis, 1994). This idea is reflected when ever they move in the social space. Whether it is to get their luggage out of their cars or to change tires in their cars, they look for help from more 'able' men. This attitude of a physiological disadvantage is reflected in every one of the activities of the women. As a matter of fact, the same is also reflected in the activities that are carried out by men too. They treat women as if they are incapable of doing even the simplest of the jobs. Whether it is a question of lifting the kid while they are on a long walk or it is to check whether the depth of the pool is good enough for a dive if it is not announced; the risk is always taken by the men. This tendency to being risk averse is not some thing new to the women. They consistently stay out of risk. For instance, they do not try to be heroic with a robber normally. They expect the male to be the chauvinistic hero who will save the women in need. This is also a physiological condition where the women tend to show reluctance in shouldering responsibilities (Anton Mischewski, 2005). On most occasions, one would also notice that the women tend to display a personal safety measure that is normally higher than what men do. May be this also could be attributed to the risk averseness that the women generally display (Aileen Moreton-Robinson, 2000). But then, it is also personal safety motivation that is more prominent and the tendency to save their skin rather than to get themselves hurt. This is not present in the men; even if present it is so only for a lesser extent. Psychological Activities Most of the activities of the women and men are controlled by the tendencies created and cultured in their mind. This seems to reflect the paternal traits of our society much more than the maternal traits. The effect of the male supremacy is ingrained in the thought process of not just the male but also the female in our society (Jones HG & Dr Kirkman M, (eds.), 2007). This reflects heavily in everything that is written and said about the female and male behavior. Therefore, this also cultivates the same behavior in both the genders. The tendency to accept the male superiority with out question is common place among women as much as it is with men. Whether it is to provide the right action while playing a game and provide the physiological activity that is needed to the job or it is for the people to provide mathematical or scientific reasoning for a thought process, the way the women think is substantially different from what the male does. In most of the cases, the woman generally under estimates her capabilities

IP2 Fortun 55 Essay Example | Topics and Well Written Essays - 1250 words

IP2 Fortun 55 - Essay Example The age of technology and innovation has imposed upon the employees and organizations extreme competition and hard work to keep with their sustenance. In such a competitive and rigid environment, it is the utmost responsibility of the organizations to keep their employees motivated and maintained through providing them the basic necessities, comfort and satisfaction on the job. This is done through different wellness programs which many companies introduce in order to keep w well-fed and motivated human resource base. Corporate Wellness Programs The corporate wellness programs, commonly known as workplace wellness programs, are sort of motivational programs which are the blend of various environmental, educational and organizational activities. These activities are normally formulated to assist the behavior and attitude which is favorable and encouraging towards the health of the organization’s employees. They are involved in these programs which comprise of health coaching, f itness programs, health education through holding fairs, medical screenings and the various educational programs which are designed with sophistication in order to bring a change in the behaviors and attitudes of the employees. This change is most likely to contribute towards the achievement of better employee health, and a drastic reduction in the possible risks linked to the health of employees. Thus, the basic goal accomplished through the designing and implementation of the wellness programs is the attainment of better health of the employees. According to a recent study presented by the US Department of Health and Human Services, it was indicated that the workplaces which offer the on-site exercise programs to their employees as a component of their wellness programs, experienced a decline from 75 % to 55% in their healthcare costs and the employees’ short-term leaves were also lowered from 38% to 32% , ultimately leading to a rise in the productivity of an average emplo yee from 50% to 52% (U.S. Department of Health and Human Services, 2000). Thus, such wellness programs contribute big time to the health of the employees as well as the organization. Development of an Effective Wellness Program The wellness programs have become the need of time and the basic necessity which should be provided by the organization to all its employees. Here, the Fortune 55 firm is working with an estimated number of 500 employees, who are all busy working hard in order to steer the organization towards achieving its goals. Though, the old wellness program at the company was effective too, however, with the changing needs of the age and the shifting demands of employees, a newer and more effective wellness program should be developed which is capable of delivering further benefits to the employees. Since, the corporate wellness programs are a blend of the healthcare, medical and educational activities, the new plan of the Fortune 500 will follow a more sophisticated mi xture in the program. The elements of the brand new effective wellness program, to be developed and introduced, will include the following elements: Lifestyle Improvement Stress Management Online health coaching Appraisals and assessments of health associated risks Health content programs Employees’ mental health and well being These were the elements which already existed in the company’

Diary on Elizabethan Times Essay Example for Free

Diary on Elizabethan Times Essay Today I was filled to the top with euphoria because mother promised me she would take m to London for my birthday. I woke up abnormally early and washed my face with cold water and put on my favourite polka-dotted dress. I fixed my bed sheets and sprayed a small amount of perfume onto my clothes. I glanced at my pocket watch and found that it was already five o’clock; it would take two hours to get there. I raced down the stairs and shoved a few spoons of rice into my mouth and sprinted back upstairs to awake my sleeping mother. My mother took an everlasting period of time to get ready and when she did she started putting make up on. Whilst I was waiting I was reading a book about the history of London and how Henry the Eighth’s palace was there. When my mother had finally got ready, we clambered into the awaiting carriage; it was pulled by a beautiful, black mare, who, before I climbed into the carriage, stroked. When we arrived at London I was greeted to the smell of fresh baked bread, but I also heard screaming and shouting. As we drove past I felt sick and turned green, it was law day and someone was being executed. Their intestines had just been ripped out and the man’s face had a look of pure terror. His intestines were probably the last thing he saw. I turned away. These people were barbaric. As we passed my mother ordered the driver to stop and I opened the door and found myself looking at St. Marys of Bethlehem, I had always wanted to come here. As I entered I could hear laughter, I turned round the corner and found myself staring at dancing peasant. At first I was extremely confused, and then I saw the people poking them. Anger boiled in my stomach, people were provoking the poor people by hitting them with sharp sticks forcing them to dance. I had had enough. I stormed back to the carriage fuming and my mother gave me a strange look. She told the driver to go somewhere, I couldn’t hear her because she was whispering, and the man grinned. The man was driving, I didn’t know where to, I was lost in my thoughts of anger. But when the man did stop I was shocked to find myself in front of The Globe, the most famous theatre in the world. I raced over and hugged my mother as hard as I could; she laughed and kissed me on the head. We held hands and sauntered into the theatre. My mother paid two one penny pieces and we walked into the theatre. We then watched Romeo and Juliet.

The Lottery :: essays research papers

'Controversy and Conflict Hits the Lottery';   Ã‚  Ã‚  Ã‚  Ã‚   The short story 'The Lottery'; by Shirley Jackson is very well known because of the tradition of the village. Tradition is a big point issued to the people throughout their lives. The title 'The Lottery'; sounds as if something good is being given away. As you know after reading the story, that isn't the case at all. The tradition the village faces is very controversial. The tradition of the lottery is taken in many different ways, because it is unexamined. In particular, the conflict of the story can be seen in the contrast between Old Man Warner and Tessie Hutchinson.   Ã‚  Ã‚  Ã‚  Ã‚  The lottery is an annual event which takes place in the village. It takes place on the day of June 27. Everybody gathers on this date in the middle of the square for the drawing of the lottery. To the townspeople this event is like any other event happening in their town, such as a dance, club, or even a holiday program.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Summers, the head of the lottery, has to gather the information of all the households the night before to make the list for the following day. He has to mix the papers up with the one with the black dot on it in the box. The head of the household picks the paper from the box to seen if their family drew the dot or not. This event takes just a few hours to accomplish. The losing family then has to draw to decide who will lose in the household. The person who draws the dot will then get stoned to death. This is a ritual for the townspeople each year.   Ã‚  Ã‚  Ã‚  Ã‚  There are people who agree and disagree with this annual event. The older people in the town are accustomed to this event; therefore, it is easier for them to understand it. The others who disagree are the younger people in the town. The controversy of this annual event will always be their. There are people that will and will not get accustomed to someone dying each year in their town. I can see how people are upset with this tradition. It is not a tradition I would want my town to be known for. It is hard for people to grow into an event with such a dramatic ending. The people of the town who are accustomed to it are the older folks.

Should Recycling Be Mandatory?

Is recycling really going green with the environment? Or is recycling just a way to go for green material known as dollars? Recycling is a method in which materials that are not used anymore by people are processed in order to transform them in useful products. In the recent years, recycling has caused a lot of controversies whether if it is a good way to go green and help planet’s health or if it is just a big misconception driven by the media and the government. Some experts in the issue affirm that this practice is still running because recycling was transformed into a political issue that helps government and environmentalists to win money and create jobs. Many people, politicians and non-profit organizations support recycling, generally based on misconceptions; while there are other people that do not support it based on facts. Recycling should not be mandatory because it is very expensive, it will not save the planet’s environment and it does not save natural resources. Recycling is a method that appeared as a solution for the problems that environmentalists were having with landfill’s capacity and contamination of garbage around 1980’s. According to Christopher Douglass (2003), dramatic predictions of landfill closings created a crisis mentality in America. He also informs that the in 1988 Environmental Protection Agency (EPA) reported to Congress that â€Å"one-third of all landfills in the United States would close by 1994 and that by 2008 nearly 80 percent of landfills would be shut down† (Douglass, 2003). The situation that the EPA presented to the Congress in 1988 seemed to be disastrous; but fortunately those predictions were all wrong. The problem with these predictions was that the government and environmentalists turned on red lights in order to solve this issue in a positive way that could help the planet’s environment. As a result, state and local governments had the idea of implementing a method that was supposed to reduce garbage, pollution and save resources: the government implemented recycling. Forty-four states established recycling goals in the late 1980’s (Douglass, 2003). Recycling seemed to be a great process that was supposed to save resources, clean the environment and also make money. Local governments had the idea of making money by selling recovered household waste. The process of recycling, as explained by the government, looked like a miraculous way in which all problems of garbage would be solved and that not enough with it, it will also make money for the government. Recycling was a great Idea; it was the hope of the government and also for the citizens of the United States. â€Å"The recycling movement was amazing and successful at motivating action. In 1989 most Americans chose the environment as their top priority for more government spending, ahead of even crime and health care, according to a National Opinion Research Center poll† (Douglass, 2003). The only problem with this movement was that its foundational notions were, in large part, misconceptions. Despite what the EPA said, there was no landfill crisis in the 1980’s. The new landfills opening in the 1990s were much larger in order to offset the high fixed costs of the new rules and today; landfill capacity is more than adequate (Douglass, 2003). The beginning of this custom that is still practiced in our city is based in misconceptions and myths. On the other hand, many environmentalists and experts on the issue affirm that recycling is still a great process that contributes to conserve the planet’s environment and to save money. Many non-profit organizations and even schools interested in the wellness of the community, such as Joy Christian School, supports recycling and make ads in order to persuade people to recycle for a healthier world. According to the National Recycling Coalition (NRC), well-run recycling programs cost less to operate than waste collection, landfilling, and incineration. They also argue that the more people recycle, the cheaper it gets (Recycling Benefits, 2010). Organizations that support recycling usually discuss that recycling is not a waste of money and that sometimes it helps to save and earn more money. According to the NRC recycling creates 1. 1 million U. S. jobs. For every job collecting recyclables, there are 26 jobs in processing the materials and manufacturing them into new products (Recycling Benefits, 2010). Even thought these facts seem to be a very good support for recycling, they are not. According to Douglass (2003), â€Å"the cost of collecting and sorting recyclables has exceeded their market prices in most parts of America, forcing most recycling programs to operate at a deficit†. It is more expensive to collect a ton of recyclables that a ton of landfill garbage. Many local government have been in the necessity of cancelling their recycling programs because after all, those programs always end operating at a deficit. In addition, councilman Paul Thurman of Chillicothe, Ohio, a city that dropped its recycling program because of its high cost and little profit said, â€Å"To me, it's [the recycling program] just a waste of tax money† (as cited in Douglass, 2003). Recycling also creates many jobs, just as the NRC said, but the problem is that in many cases the local governments do not have the enough money to pay for all those new jobs created by recycling; and that is another reason why recycling programs usually operate at a deficit. Recycling is a very expensive method. Recycling is not the solution to save natural resources; actually, in some cases it is responsible for wasting more resources. The idea that recycling will save all natural resources of the earth is just a myth; truly, in some cases the recycling processes waste more resources than the manufacturing process. Making recyclables generates waste. According to Peter Werbe (2003), all the water bottles are supposed to be recycled; but truly, just the ones with the number 1 or 2 printed at the bottom of the bottle can be recycled. He also states that recycling these bottles are only slightly better than letting them go into a landfill. Actually, he is being generous because if people compute the energy needed to ship a leftover designer water bottle to China along with millions of others to be reprocessed, manufactured into a new item, then shipped back to the U. S. , transported to a mall, purchased, used, and finally landfilled; maybe it would be worse to recycle (Werbe, 2003). Even one of the best examples that environmentalist use to persuade people to recycle has had problems with the environment. Recycling water bottles does not always helps the environment or saves recourses; actually, sometimes it produces more pollution due to the energy used to transport the bottles and process them. Recycling sometimes could be even harmful than beneficial. In addition, there is another factor to consider when people think about saving resources: the scarcity. Yet there is no environmental reason to recycle trash because resources are not scarce. For example, another example that environmentalist usually use trying to persuade people to recycle is paper. They argue that if people ecycle paper sheets or newsprint, the beautiful trees that maintain our jungles and landscapes gorgeous will be saved instead of converted into newsprint; but the reality is that those arguments are false. In fact, much newsprint comes from trees grown for that specific purpose (Bandow, 2006). Considering this factor, when people recycle paper they are not saving our beautiful landscapes, they are just saving tr ees that were planted for that specific purpose and also saving the money of the big companies that need to plant trees in order to produce paper to sell. Another reason of why recycling should not be mandatory is because garbage is not harmful for people and recycling not always protects ecosystems. People should know one extremely important thing; folks recycle because they think it is a good thing to do, but what is the real point of being a green person? Are people really saving the world’s health by recycling stuff? The truth is that garbage will not damage the society and recycling is not the miraculous method that will save the ecosystems in the earth. As time goes by through the past of the years, garbage accumulates, but also disappears thanks to they new technologies created in order to have a solution for garbage problems. The arguments that establish that our garbage will bury us and that it will also poison us are completely false. According to Daniel K. Benjamin (2006), since the 1980s, people repeatedly have claimed that the United States faces a landfill crisis. The United States today has more landfill capacity than ever before. In 2001, the nation's landfills could accommodate 18 years' worth of rubbish, an amount 25 percent greater than a decade before. Nowadays is pretty clear that we are not going to be full of garbage in the future. The myths that stated that in a few years there would be no more landfill spaces for garbage in the United States were completely false, but the good new is that nowadays the mentioned misconception is completely denied. In addition, there were many people who argued that the garbage sent to landfills could produce deaths in the country. They think that the toxic substances produces by the garbage could reach cities and cause dangerous diseases to people. Again the good new is that they were wrong. According to Benjamin (2006), the Environmental Protection Agency itself acknowledges that the risks to humans from modern landfills are virtually nonexistent: Modern landfills can be expected to cause 5. 7 cancer-related deaths over the next 300 years. To put this in perspective, cancer kills over 560,000 people every year in the United States. In a few words, there is technically no risk for humans to die because of the accumulation of toxic substances produced by the trash that is in landfills. In addition, it is interesting to know how garbage and not going green sometimes deal with different kind of subjects that apparently people did not have idea about before. Recycling is a process that in a good point of views cuts pollution but that is not always. Recycling can reduce pollution but when is time to recycle things it produces almost the same pollution it prevented before. So what is it the point of recycle? The EPA has examined both virgin paper processing and recycled paper processing for toxic substances and found that toxins often are more prevalent in the recycling processes (Benjamin, 2006). People should know that in occasions recycling produces more pollution than the ones that it is supposed to save. If people think that recycling is supposed to save the environment, how can it cause more pollution than the normal garbage process? The answer again is misconceptions. Finally, recycling needs more money than people think. When we hear recycling, one of the first words that come to our mind right away is save; save money, save resources, save the world. All this since there is too many people who assume that recycling is a right thing to do. Experts have been doing research about recycling and its expenses, is it really worth to invest those big amounts of money in just going green? We all would like to have a yes answer to that question; unfortunately we obtain a different answer, an opposing one. The reality is that collecting recyclable items is more expensive than collecting just garbage to landfills. John Tierney (2006), a staff writer for the New York Times Magazine, points out that â€Å"collecting a ton of recyclable items is three times more expensive than collecting a ton of garbage because the crews pick up less material at each stop. For every ton of glass, plastic and metal that the truck delivers to a private recycler, the city currently spends $200 more than it would spend to bury the material in a landfill†. All of this because when people want to recycle they have to separate all stuff depending on how is it classified. It takes a lot of time to classify, but also transport to go back and forward for each thing. Instead if people collect all the garbage at once, they would save time and money, but also carbon dioxide would be less produced by the trucks used to pick up the garbage. It is unbelievable the amount of money that is invested on recycling. All green products are more expensive than products that are not recycled, and that is because it costs too much to recycle. Another important fact is that recycling programs usually operate in a deficit. According to Douglass (2003), â€Å"the cost of collecting recyclables is about $139 per ton for programs that recycle old newsprint and magazines. The cost of sorting these recyclables averages $86 per ton, and the benefits from avoiding land-filling fees is typically $27 per ton, for a net cost of $198 per ton. The majority of recyclables collected yield less than $198 per ton at 1998 prices†. This is a great problem. How does recycling is supposed to be mandatory if recycling programs usually operate in a deficit? It is very difficult for local government to maintain these recycling programs because sometimes the local budget is limited and waste money in a program that operates in a deficit is a very bad idea. For example, in 1998 Chillicothe, Ohio dropped its $220,00 recycling program because the money that the government was investing in recycling could be better used in more important city needs, such as a new aerial ladder truck for their fire department. Accordant to this problem, Chillicothe councilman Paul Thurman said, â€Å"To me, it's [the recycling program] just a waste of tax money† (as cited in Douglass, 2003). The government of that city has already the experience needed to know the truth about recycling programs and the only cause that they produce: waste of money. Recycling seems to be useful just for people who still believe all the myths about it and have not yet discovered the truth about this method. Nowadays, recycling should not be mandatory because it is very expensive, and in the big majority of the occasions the recycling programs operate in a deficit that produces financial problems in local governments. In addition, the myth about landfill spaces is completely false because nowadays there are a lot of landfills with great technology that eliminates the risk of poison people because of the garbage. Finally, it is proved that recycling does not always save resources and in some cases, it wastes more energy or water than the normal garbage process. The question now is: how can such a wasteful practice persist? John Tierney (2006) answered this question concluding that; â€Å"this practice persists by turning garbage into a political issue, where environmentalists have created jobs for themselves as lawyers, lobbyists, researchers, educators and moral guardians. Environmentalists may enuinely believe they're helping the Earth, but they have been hurting the common good while profiting personally†. Tierney provide a great response for such a controversial question. The politicians who feel pressure by environmentalists are the ones who still support recycling in order to maintain their good political status. On the other hand, environmentalist may think that they are really helping the health of the world, but something that is really truth is that they are being directly be neficiated because of the continuity of recycling. Do they really want to go green or do they prefer to go for the green material named dollars? The real intention of environmentalists is something that only they know. People may feel confortable with recycling because they could think that they are helping; and if they feel good about themselves they are free to continue with this wasteful practice, but the government should reveal the truth about recycling in order to clarify the misconceptions about this topic. If after that people still want to recycle they are still free to do so. As Tierney (2006) states, â€Å"it is time for an environmental reformation, in which lawmakers change public policy to reflect the wastefulness of recycling†. All the citizens that trust in recycling have the right to know the real situation that involves their â€Å"miraculous† method and to clarify their misconceptions. After people know the real pros and cons about recycling it would be very easy for the majority to know if recycling should be mandatory or not.

The Many Variations of Obsidian Rock